Internet scammers have launched a paid advertising campaign on Facebook targeting Pinterest fans, bringing the hunt for victims to a higher level of investment and sophistication to online social fraud, according to Bitdefender.

The ad, created by a web site promoting Pinterest bots, promises to show interested parties how to “make money with Pinterest”. This is an element of novelty as scammers actually seem to be taking money out of their pockets to make sure that their scams hit it big.

The paid advertising campaign can increase the efficiency of scams as the Facebook ad targeting mechanism allows you to “define your ideal audience by what they are interested in, using terms people have shared in their Facebook profiles (timelines). These may be drawn from their listed interests, activities, education and job titles, pages they like or groups to which they belong,” according to Facebook’s help centre.

Read more: Help Net Security

Image courtesy of ypetkova | CYBERSEECURE |